Segmenting the British Sports market Essay Example for Free

Segmenting the British Sports market Essay Introduction Sport England is the government agency responsible for building the foundations of sporting success, by creating a world-leading community sport environment of clubs, coaches, facilities and volunteers. They want to create a vibrant sporting culture working in partnership with national governing bodies, national partners, the HE/FE sector, local government, county sport partnerships and community organizations. Their focus is around three outcomes growing and sustaining the numbers of people taking part in sport and improving talent development to help more people excel. Five targets which will see us deliver these outcomes: 1. Grow   More people taking part in more sport   More children and young people taking part in five hours of PE and sport a week These targets account for 15% of the investment. 2. Sustain   More people satisfied with their sporting experience   25% fewer 16-18 year olds dropping out of at least nine sports badminton. basketball, football, hockey, gymnastics, netball, rugby league, rugby union tennis These targets account for 60% of the investment. 3. Excel   Improved talent development in at least 25 sports This target accounts for 25% of the investment. 4. What does our work involve? We invest expertise, resources and both government and Lottery money into community sport. ?480 million is invested directly through 46 national governing bodies of sport. And there are five open funding streams other organizations can apply to. We have a statutory role in protecting playing fields and must be consulted if community playing fields are threatened by potential developments. We provide a wealth of expertise and advice on range of sports subjects including planning, facilities, coaching, and volunteering and sports development. And we act as advocates for community sport bringing together a wide range of partners from local and national government, the commercial sector, higher and further education and the third sector to make the most of their investment in sport. 5. Who do we work with? To succeed, we have to work closely with a wide range of organizations, including:   Our sporting landscape partners Youth Sport Trust and UK Sport   National governing bodies of sport   National partners   Local authorities   County sports partnerships   Higher and further education   The third sector   The commercial sector. London Organizing Committee of the Olympic Games and the Olympic Delivery Authority. Questions 1. Using the full spectrum of segmentation variables, describe how Sport England has segmented the sports market? In order to understand the British people’s attitudes and motivations about sports, Sport England has developed 19 sporting segments all around the United Kingdom to target its customers in the sports market. In the segmentation process Sport England worked closely with Experian Business Strategies consulting group and analyzed data of the English people aged 18 and older. Each of the 19 segment profiles contains information about how sporty they are, the activities they enjoy, possible barriers and motivations and guidance in how to effectively market sport to each profile. The segmentation was based on Demographic and Geographic variables. This segmentation process allowed them to understand the top sports that people want to involve themselves in and helped them to identify the characteristics of their target groups for projects and initiatives. An example of their successful market segmentation policy is South Gloucestershire Leisure’s reopening of a refurbished leisure center in the year 2007. With the help of their market segmentation data and knowledge on how to market to its customers by identifying which activities people are more interested in. 1. Sport England created a segment profile which identified the largest segments within a 1-, 3-, 5-, 7- and 10- mile straight line buffer of the leisure center. 2. The largest segments were then mapped to show the geographic location of these segments which allowed them to localize the market and focus on specific things like information on lifestyles of customers in the Gloucestershire region, the proper community needs of the region. 3. They identified the dominant segment in each postal code and accordingly produced marketing material targeting at those segments. 4. They identified the areas where the population of children were more and targeted it with the right marketing techniques. Segment Name| | Forename| Population| Male| Female| In Million| Competitive Male Urbanites| A01| Ben| 6. 4| 13. 3| 0| 2,521| Sports Team Drinkers| A02| Jamie| 5. 4| 11. 1| 0| 2,127| Fitness Class Friends| A03| Chloe| 6. 9| 0| 13. 4| 2,717| Supportive Singles| A04| Leanne| 4. 7| 0| 9. 1| 1,851| Career Focused Females| B05| Helena| 5| 0| 9. 7| 1,969| Settling Down Males| B06| Tim| 9. 4| 19. 3| 0| 3,702| Stay at Home Mums| B07| Alison| 4. 6| 0| 8. 9| 1,812| Middle England Mums| B08| Jackie| 4| 0| 7. 7| 1,575| Pub League Team Mates| B09| Key| 5. 8| 12| 0| 2,284| Stretched Single Mums| B10| Paula| 3. 8| 0| 7. 4| 1,497| Comfortable Mid-Life Males| C11| Philip| 7. 8| 16| 0| 3,072| Empty Nest Career Ladies| C12| Elaine| 5. 3| 0| 10. 2| 2,087| Early Retirement Couples| C13| Roger Joy| 6. 2| 6. 2| 6. 3| 2,442| Older Working Women| C14| Brenda| 4| 0| 7. 6| 1,575| Local ‘Old Boys’| C15| Terry| 3. 4| 7| 0| 1,339| Later Life Ladies| C16| Norma| 2| 0| 3. 6| 788| Comfortable Retired Couples| D17| Ralph Phyllis| 3. 7| 5| 2. 4| 1,457| Twilight Year Gents| D18| Frank| 3. 5| 7. 1| 0| 1,378| Retirement Home Singles| D19| Elise Arnold| 8. 3| 2. 5| 13. 8| 3,269| A 18 24 year olds B 25 45 years C 46 65 years D 65 + 1. 2. Choose a segment and describe a campaign that could be used to encourage people in that segment to participate in one of the named sports related to their segment. I chose Segment 5 Helena â€Å"career focused females†. Characteristics:   Mainly aged 26-45   Single   Full time professional   Enjoy life in the fast lane As there are all career focused women in this segment, they are busy with their office work during the week and have a busy schedule. The working women also suffer from physical and mental fatigue. . Helena likes to keep in shape. After a long working day women in this segment might decide to catch a class or a long workout on the machines In this segment the participants in the cycling sport (11%) are less compared to swimming (22%) and keep fit gym (26%). Sport England could encourage more participants in the Cycling sport by organizing cycling rallies and events on the weekends. This could also help out in giving a social message to the community regarding health and environment. 3. Describe the role that Sport England plays in targeting a segment. South Gloucestershire Leisure center is an example of the role played by Sport England. The company is encouraging more and more people to participate in sports. Their web tool methods and using the media and communication platforms is being one of the most successful ways to target a segment. Sport England also carries out its target segmentation through various mediums like Internet, mobile phones, newspapers and magazines. These mediums are used by large audience and therefore the product information reaches them easily. 4. Choose a sport not listed and select appropriate segments that might participate in it. Explain why the sport might appeal to people in these segments.   Sport: Yoga   Segments:   Helena- Career Focused Females   Jackie-Middle England Mums   Paula- Stretched Single Mums   Brenda-Older Working Women It has been proved over the recent years that Yoga is one of the most successful exercise sports and helps in keeping fit and relaxing the mind. As Yoga is mostly a female oriented sport, it could be used to target the ladies in the above segments. There can be daily or weekend yoga sessions arranged for the segments according to their availability. As for the career focused ladies this would be the best form of exercise as it would relax them both mentally and physically. It is one kind of exercise which would appeal to all the age groups of women and motivate them to participate in it. 5. Briefly outline a marketing campaign for your chosen sport. 1. We will start a marketing campaign that focuses on the benefits of Yoga:   Yoga can help cure insomnia, as its regular yoga practice leads to better and deeper sleep. Yoga can help fight fatigue and maintain your energy throughout the day.   A regular yoga practice helps boost antioxidants throughout your body, resulting in a stronger immune system and improved ability to heal quickly from disease or injury.   Yoga can help you lose weight and maintain a healthy weight throughout your life. Power yoga is an excellent form of cardio conditioning, which strengthens core muscles while it keeps blood and oxygen circulating throughout your body. 2. We will use the appropriate marketing tools to reach our target customers and deliver the necessary message.

Lights, Camera, Action...Going for My Dream :: Personal Narrative Acting Actress Essays

Lights, Camera, Action...Going for My Dream For as long as I can recollect, I have always wanted to act. When I was younger, I would watch the Disney channel and wondering why I wasn't on one of the shows. My desire to act was strong, only my parents made it clear to me they didn't want me to get engrossed in the entertainment industry until I was older. Each year I reminded my parents that I was getting older in hope that they would get me agent, but they insisted that I wait until I turned eighteen. Since my parents wouldn't let me set foot into the crazy world of the entertainment industry, I performed in various school plays and performed with a local ballet company. Inevitably, I convinced my parents to sign me up for an acting class in Westwood, called Mode Dion. I loved performing in my school plays, dance performances and acting class but I felt like I was not completely satisfied. I wanted to perform on television, but my parents insisted that I wait. Finally the day came, my eighteenth birthday. I decided to go to a local Extra Casting Company. I signed up with Cenex Casting located in Burbank. I kid you not, I walked into the building and before I even got a chance to sign up one of the casting agents was trying to get me to work on Clueless the next day. The first show that I ended up doing was Teen Angel. Then I worked on other shows such as Buffy the Vampire Slayer, Boy Meets World, Love Boat the Next Wave and my all time favorite Party of Five. While working on these various shows I earned all the necessary vouchers to become eligible to join the Screen Actors Guild. I became a member of SAG in March. Working on the different shows was a completely exhilarating experience. I never knew how much time and effort went into creating one episode of a show. I finally understood my parents reasoning for having wait. For the most part, the experience I have had with acting has only been through drama classes at school, acting lessons, performing with the Dance Company and extra work on the set. This may seem like many experiences; however, I still had questions on how to pursue my dream as an actress. At that point, I decided to turn to the Internet to get some resources on how to

Ocean Manufacturing

The client acceptance process can be quite complex. Discuss five procedures an auditor should perform in determining whether to accept a client. Which of these five are required by auditing standards and identify the applicable standards?1. Obtain an understanding of the client's business and operations. Consideration should be given to reading available financial information regarding the prospective client such as annual reports, registration statements, Forms 10-K, other reports to regulatory agencies and income tax returns.2. Inquire as to the general reputation of high ranking employees, influential directors and shareholders, as well as the entity itself. Carefully consider any matters that may negatively reflect on management's integrity, ability and attitude. Such inquiries may be directed to the prospective client's bankers, legal counsel, underwriters, and others in the business community. Background checks obtained by investigative firms may also be useful.3. Consider mana gement's response to observations about or suggestions for improvements in internal controls made by the predecessor auditor and/or the internal auditor.4. Consider the composition and autonomy of the Board of Directors and the Audit Committee, including the number of independent outside directors.5. Communicate with the predecessor auditor in accordance with the provisions of Statement on Auditing Standards (SAS) No. 84 [AU315]. Inquiries should be directed to the integrity of management and the reasons for the change in auditor.The following situations should be carefully considered in assessing whether to accept a client: o There has been a disagreement with the previous auditor over accounting principles or practices; financial statement disclosures; auditing scope; or the Form 8-K discloses a reportable event as defined in Securities and Exchange Commission Regulation S-K. o The previous auditor resigned or declined to stand for re-election or there is no clear reason for the c essation of the client relationship. o Access to the predecessor auditor's working papers has been denied. Other CPA firms have declined to serve the prospective client. There appears to be evidence of â€Å"opinion shopping. â€Å"2. Return on Equity (ROE=Net profit after tax /Total Shareholders' Equity * 100) 2521/35469 x100 = 7. 11% Return on Assets (ROA=Net profit after tax / Total Assets * 100)2521/66820 x 100 = 3. 77  Ã‚  Unfavorable Assets to Equity (Total Assets / Total Shareholders' Equity) 66821/35469 = 1. 88  Ã‚   favorable Accounts Receivable Turnover (Sales / Account receivable) 104026/7936 = 13. 10 favorable Average Collection Period (Account receivable / Sales * 365) 7936104026 x 365 = 27. 4 favorable Inventory Turnover (Cost of sales / Inventory) 69177/10487 = 6. 6  Ã‚  Unfavorable Days in Inventory (Inventory / Cost of sales * 365) 10487/69177 x365= 44. 3  Ã‚  Favorable Debt Ratio (Total Liabilities / Total Assets)31352/66821 = 0. 47  Ã‚  Not available ( industry figures) Debt to Equity (Total Liabilities / Total Shareholders' Equity) 31353/35469 = 0. 88 Favorable Times Interest Earned (Profit before interest and tax / Interest expense) 6242/1474 = 4. 23  Ã‚  Favorable Current Ratio (Current assets / Current liabilities)27064/14118 =1. 2  Ã‚  favorable Profit Margin (Net Profit before interest and tax / Sales * 100) 6242/104026 x100 = 6. 00Unfavorable The comparison needs to be done for the audited accounts and since the audited accounts are available for 2001 and 2000 but the industry figures are available only for 2001 and 2002 we have to select the year 2001 for comparison. The accounts show that the company is healthy and the ratios are mainly favorable except that the company is not properly leveraged and this is leading to a loss of opportunities and a lower profit margin and lower return on equity. There are no grounds of objection emanating from the ratios and the company can be accepted for auditing.3. What non-financia l matters should be considered before accepting Ocean as a client? How important are these issues to the client acceptance decision? Why? In order to minimize the likelihood of association with a client whose management lacks integrity, Statement on Quality Control Standards No. 2, System of Quality Control for a CPA Firm's Accounting and Auditing Practice, (QC Section 20. 4) (applicable to auditing and accounting and review services) provides that â€Å"policies and procedures should be established for deciding whether to accept or continue a client relationship and to perform a specific engagement for that client (QC Section 20. 14)†, to minimize the likelihood of the specific policies and procedures established and the nature and extent to which they may be documented may vary significantly from firm to firm. Throughout the process, from initial consideration about accepting or continuing a client to issuance of an audit report, auditors are faced with risk.This risk can b e thought of as having three components: ? The entity's business risk – The risk that the entity will not survive or will not be profitable. ? The auditor's business risk – The risk to the auditor from association with the client, consisting of the risk of potential litigation costs and the related effect on the auditor's reputation and the risk of other costs (not related to litigation) such as the effects on fee realization. ? The auditor's audit risk – The risk that the auditor may unknowingly fail to appropriately modify his or her opinion on financial statements that are materially misstated.The following discussion highlights matters that a firm may wish to consider in connection with establishing policies and procedures for client acceptance and continuance. The extent to which a firm may choose to employ any of the following is, with the exception of certain procedures required by generally accepted auditing standards, largely a matter of professional ju dgment. The discussion of specific policies and procedures is intended to be thought-provoking and useful to a firm in assessing the particular client acceptance and continuance policies and procedures it may choose to employ in its practice.4a) Ocean wants Barnes and Fischer to aid in developing and improving their IT system. What are the advantages and disadvantages of having the same audit firm provide both auditing and consulting services? Given current rules on professional independence in the Joint Code of Professional Conduct, will Barnes and Fischer be able to help Ocean with their IT system and still provide a financial statement audit?No, given the current rules on professional independence in the Joint Code of Professional Conduct, Barnes and Fisher will not be able to help Ocean with heir IT system and still provide a financial statement audit. This appointment as an IT system consultant violates this rule: â€Å"Consider whether any financial interests or relationships exist that would impair the appearance of the firm's independence from the client and preclude its expression of an opinion on the entity's financial statements. The firm should consider Rule 101 of the AICPA Code of Professional Ethics. For clients that are public companies, the firm should also consider the requirements of the SEC â€Å". and also, Consider any potential conflicts of interest that could result from the acceptance of a client†4 b. As indicated in the case, one of the partners in another office has invested in a venture capital fund that owns shares of Ocean common stock. Would this situation constitute a violation of independence according to the Joint Code of Professional Conduct? Why or why not? The venture capital fund holds 50,000 shares of Ocean stock, currently valued at approximately $18 a share. This investment represents just over a half of one percent of the value of the fund's total holdings.The partner's total investment in the mutual fund is cu rrently valued at about $56,000. Since, the value of the investment represents just over one half percent of the value of the fund's total holdings, the influence of the partner is negligible, and in addition, the partner is located at a separate office so the company may go ahead with acceptance.5a)  Ã‚  Prepare a memo to the partner making a recommendation as to whether Barnes and Fischer should or should not accept Ocean Manufacturing, Inc as an audit client. Carefully justify your position in light of the information in the case.Include consideration of reasons both for and against acceptance and be sure to address both financial and non-financial issues to justify your recommendation Ocean should be accepted as a client for the company. Even though: A check on the background of Ocean's management revealed that five years ago Ocean's vice president of finance was charged with a misdemeanor involving illegal gambling on local college football games. Charges were later dropped i n return for Mr. Stevens' agreeing to pay a fine of $500 and perform 100 hours of community service. There were no other integrity problems found in the company.The various checks carried out in Ocean include:1. Entity's Business Risk o Management:– Engages in activities indicative of a lack of integrity.– Is prone to engage in speculative ventures or accept unusually high business risks.– Displays a poor attitude toward compliance with outside regulatory or legislative obligations.– Engages in complex transactions or innovative deals that make the determination of the effects on the financial statements difficult to assess or highly subjective.– Lacks a proven track record. Is evasive, uncooperative or abusive to the audit team.– APART FROM RELUCTANCE TO INTRODUCE US TO THE PREVIOUS AUDITORS ALL THE FACTORS WERE FOUND TO BE NEGATIVEThe Entity:– Has products that are new and unproven.– Depends on a limited number of customers o r suppliers.– Is experiencing a deteriorating financial condition or liquidity crisis.– Is subject to uncertainties that raise substantial doubt about its ability to continue as a going concern.– Operates in countries where business practices are questionable.– Has an inadequate capital base or is highly leveraged.– Is experiencing difficulty in meeting restrictive debt covenants.– Generates negative cash flows from operations but reports operating profits.– Has publicly traded debt outstanding that is below investment grade.– Is a low tier firm in an emerging or maturing industry where weak competitors are exiting the market.– Is subject to unpredictable changes in price and availability of product inputs that cause significant variance in profitability.– Is vulnerable to rapidly changing technology.– Is investing cash from short-term borrowings in long-term assets.INVESTIGATIONS SHOW THAT ALL THE ABOVE FA CTORS AT OCEAN ARE NEGATIVE o The Industry:– Is undergoing rapid change.– Is subject to high competition, market saturation, product obsolescence, or declining demand.– Has high operating leverage demonstrated by high fixed costs and low variable costs.– Is highly cyclical or counter cyclical.– Has a low entry barrier.– Is facing regulations that will adversely impact profitability throughout the industry.EXAMINATION OF INDUSTRY DETAILS AT LEXIS NEXIS SHOWS THAT NONE OF THE NEGATIVE TRENDS IN THE INDUSTRY ARE PRESENT2. Barnes and Fischer ‘s Business Risk o The entity is prone to a high number of lawsuits or controversies. o There are frequent changes in the entity's auditors. o The entity plans to engage in an initial public offering or use the financial statements to engage in a debt or equity offering. o The financial statements will be used in connection with an acquisition or disposal of a business or segment INVESTIGATIONS HAVE SH OWN THAT IN CASE OF THE PROSPECTIVE CLIENT NONE OF THE ABOVE MENTIONED RISKS ARE THERE FOR Barnes and Fischer .5. b. Prepare a separate memo to the partner briefly listing and discussing the five or six most important factors or risk areas that will likely affect how the audit is conducted if the Ocean engagement is accepted. Be sure to indicate specific ways in which the audit firm should tailor its approach based on the factors you identify. The risk areas in case of Ocean include;2. The company is under levered.3. The company is not getting loans in the market because of disrepute not know to us.4. There might be integrity issues related to the vice- president involved in gambling but kept underground and secret. The Barnes and Fischer should be vigilant on the activities of the main executives of Ocean.5. The percentage of profit earned by the company is lower than the industry norm. Barnes and Fischer should keep a close watch on the profit margin of the company and in case of anomalistic behavior should mention it in the auditor's report Barnes and Fischer should follow SAS No. 47, as amended, Audit Risk and Materiality in Conducting an Audit (AU Section 312), which provides guidance on the auditor's consideration of audit risk when planning and performing an audit of financial statements.Examples of factors that may increase audit risk include:o Operations that are dominated by a single individual.o Undue emphasis on achieving earnings per share; maintaining the market price of the company's stock; or meeting earnings projections.o Unreliable processes for making accounting estimates or questionable estimates by executives.o Unrealistic budget levels that encourage unrealistic objectives.o A high volume of significant year-end transactions.o Compensation based to a significant degree on reported earnings. o An unnecessarily complex corporate structure. Prior-year financial statements that were restated for correction of an error or irregularity.o Attemp ts by management to reduce the scope of Barnes and Fischer .o Substantial litigation involving the entity's business practices.o Material weaknesses or other reportable conditions in the internal control structure.o Significant and unusually complex related party transactions. o Affiliates that are unaudited or audited by others.o Management espouses aggressive accounting principles.o Understaffed accounting department or inexperienced personnel.Financial reports not prepared on a timely basis. Please note the lacunae in the question. First, the question does not mention the weights Barnes and Fischer intend to give financial measure and non-financial measures for accepting Ocean as the client. Second, the question does not mention what influence the partner in the ‘other' office has in the auditing of Barnes and Fischer. This is related to the policies of the auditors. Third, the question of there being advantages and disadvantages of appointing the same firm as auditor and c onsultant does not arise. Remember, the Enron scam!Fourth, the question is not clear if Barnes and Fischer have experience of auditing accounts of firms making small home appliances. Fifth, the question mention in one place that Ocean wants to make a public issue, on the other hand the company accounts are showing that the company is under leveraged, these two things are antithetical and Barnes and Fischer should have investigated why Ocean wants to go in for equity when Ocean should actually go in for debt. Still this is an excellent question in auditing. Please use the above guidelines and write an excellent answer. Ocean Manufacturing Barnes and Fischer, LLP| To:| Jane Hunter| From:| Susan Anderson, Elizabeth Lane, Chantal Murphy, Elizabeth Robinson| CC:| Dr. Cashell| Date:| 3/5/2013| Re:| Decision on Accepting Ocean Manufacturing as a client| | Recommendation: We recommend that we do not accept Ocean Manufacturing as a client. Justification:There were several issues we considered when making our recommendation:0Independence Violation0No experience in the industry0Can’t do consulting because SOX violation0Red flag with regard to contact to previous auditor0Significant Mgt.Turnover0Unethical behavior (illegal gambling)03 years ago received qualified opinion0Aggressively accounting to meet creditor’s requirements0New accounting system0Audit trails not kept in tactFirst, we considered possible GAAS and GAAP violations. When reviewing Ocean Manufacturing’s background information, we found that a partner in the Salt Lake City office owns shares in a venture fund which holds a private equity investm ent in Ocean common stock. This is an independence violation which goes against the second general standard of GAAS.Another GAAS violation could be considered because we have a background in the healthcare service industry and Ocean Manufacturing is in the appliance industry. Since we do not have training in this field, we would be violating the first general standard of GAAS. There is also a SOX violation because Ocean Manufacturing would like us to do consulting and help prepare for the IPO. They also would like us to work with their IT program. This goes against the rules of GAAP.Since they are getting ready to offer an IPO we would be faced with higher litigation risk. Ocean Manufacturing also has various management issues that have raised red flags. The company has experienced high management turnover, which could be an indication of how the company is run on a daily basis. When the vice-president of Ocean was approached to discuss the previous auditor, he was hesitant to talk about the previous audit firm. If a potential client is even hesitant to allow engagement with prior auditor, this is not usually a good sign.Also, when the client background check was conducted, it was discovered that the vice-president of finance was involved with illegal gambling in the past, which could be an indication of his lack of ethics. This behavior could carry over to unethical behavior in the company since the leaders set the tone of the company which in turn reflects a higher litigation risk. There were also issues with the company’s financial statements. Three years ago Ocean Manufacturing received a qualified report from their auditor.Ocean’s previous auditor told us their problems with Ocean primarily related to management reflecting their revenue and accruals aggressively in order meet creditors’ requirements and the complexity of Ocean’s new IT system. When reviewing their control systems, we noticed a few issues. Ocean Manufacturingâ⠂¬â„¢s audit trails were not kept intact due to system failures and errors. There are also system failures when it comes to their new accounting system. There are problems in inventory tracking and cost accumulation, receivable billing and aging, payroll tax deductions, payables, and balance sheet account classifications.This could also explain some of the aspects of the financial statements that appeared to be off compared to previous years. Ocean’s accounts receivable, accounts payable, and accrued expenses appear to be much greater than the changes in the year before. This could also be because of the aggressive accruing that was discussed earlier. In conclusion, we feel that the issues with auditing standards, management, and financial statements are good enough indications as to why we should not accept Ocean Manufacturing as a client. |

Antigone Play Analysis - 1803 Words

Antigone is a very interesting play that was enjoyable to read. This play is somewhat long, but reads quickly as the characters in the play are interesting to learn about and understand. I liked how Antigone is a strong female heroine with a sense of righteousness and courage, especially when it was set and written in a time when male heroes were more common. The exposition of this play, that is spoken through the chorus right after Ismene and Antigone first dialogue at the beginning of the play, is that a civil war went on lead by their two brothers Polyneices and Eteocles. The war has now ended with both of the brother’s deaths and Creon in charge. The death and tragedy of King Oedipus also marks as a part of the exposition. The inciting†¦show more content†¦This causes the climax, when Creon has finally decided to let Antigone go, only to find out that she has committed suicide due to failing her goal to have her brother’s soul rest in piece. The dramatic question of this play is whether it is right to disobey the laws of man if it is right by the laws of the gods. Antigone decides that it is the gods’ laws that are to be obeyed rather than human laws and acts accordingly. As a result, Antigone is the protagonist of this play because her actions are the direct focus and defining factors that illustrate the playwrights meaning and purpose. She is also the character that directly and with zeal, acts in response to the inciting incident. In contrast, Creon, is the antagonist, that prevents Antigone from accomplishing her goal to bury her brother. He believes throughout the play that his laws dominate over the laws of the gods, and is punished as a result. This is seen in the resolution of the play, as due to Creon’s tyranny and Antigone’s death, Haemon and Creon’s wife decide to follow in Antigone’s footsteps in ending their own lives. This resolution appearing at the end of the play, and r evealing the lesson for Creon that pride destroyed him. During this time period, Greece was in a moment of imperialism and nationalism. This country believed itself to be the best country and was actively trying toShow MoreRelatedAnalysis Of The Play Antigone 1117 Words   |  5 Pagesjourney to fill the void inside of him and search for the enlightenment that he craves. Before he experiences his awakening, he faces many obstacles and fights many battles between his internal values and the values of the world. Likewise, the play Antigone is the story of a tragic hero who defies the rules of her society in order to do what she feels is morally just. She is eventually charged with treason and sentenced to death by the society because of her act of heroism. It is made evident, inRead MoreAnalysis Of The Play Antigone 933 Words   |  4 Pageswhom they worshiped. 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Antigone and Creon portray the conflicting sides between male and female, and Ismene and Haemon portray opposing sides to Antigone and Creon’s actions. Antigone, Ismene, C reon, and Haemon each show differencesRead MoreAnalysis And Comparison Of Ophelia And Antigone1485 Words   |  6 PagesAnalysis and Comparison of Ophelia and Antigone Analysis of Antigone Antigone s story begins in the middle of things as the audience is expected to be aware of her background. Antigone firmly believed that she and her sister were the final victims of a curse that was placed upon their family long ago. The rest of her family members had already paid the price of the evil, and it was, therefore, their destiny to die as well. As a result of the curse, Antigone, and her sister Ismene are destined toRead MoreComparison Of John Finnis And AquinasNatural Law1493 Words   |  6 Pages Finnis’ is renowned for his ‘seven basic goods’, making reference to the question of ‘how is your life going’, an approximation of human flourishing. Furthermore, for a deeper analysis, nine methodological requirements of practical reasonableness, utilised to determine sound decision making, shall conclude the analysis. These two lists combined are said to create unchallengeable and universal principals of natural law. Finnis’ basic n otions in regards to natural law are deemed best evident whenRead MoreAn Interpretive Analysis On Conflicting Self Reassurance1337 Words   |  6 Pages Antigone: An Interpretive Analysis on Conflicting Self-Reassurance Antigone is a complex, yet debatable play, written by Sophocles somewhere around 442 BC. Chronologically, it is the third of the three Theban plays, but was the first to be written. In addition, Antigone was also one of the most famous tragedies ever to be written. The setting of the play is set in front of the Palace, Thebes, and Ancient Greece. Though most Greek playwrights were from Athens, their plays are hardlyRead MorePathos In Antigone978 Words   |  4 PagesAntigone and Aristotle’s definition of tragedy The beauty of tragedy is its ability to capture the audience and evoke a particular emotion in it. Tragedy, as Aristotle defines it, â€Å"accomplish[es] by means of pity and fear the cleansing [katharsis] of these states of feeling† (Poetics 1449b 27-28). Aristotle claims that tragedy offers some certain value for the audience – a social and psychological value – through the empathy it sets in place for the audience. Sophocles’ tragic play, Antigone, isRead MoreAntigone Character Analysis1422 Words   |  6 Pages Antigone, the final play in a series including Oedipus Rex by Sophocles, discusses the ideas of leadership, family, and choices. It features two central characters: Antigone, a girl who chooses to illegally bury her brother, and Creon, a king who decrees the burial of the brother to be illegal. Upon the first encounter of the text, it appears that Antigone is the â€Å"hero† of the play, but on further analysis, one realizes that the tra gic hero, as defined by Aristotle, is actually Creon. The idea